The answer is YES!

Research shows that up to 85% of users will click a company’s social media profile before clicking their website. From all the platforms we decided to focus, today, on Twitter.

Let’s look at some of the statistics:

According to information available on the web, this channel boasts of 326M monthly active users; There are 500 million tweets sent each day and 6000 tweets every second. The growing user commitment is a great opportunity for brands.

If numbers are anything to go by then, according to a Twitter survey, 54% of users reported that they had taken action after seeing a brand mentioned in Tweets (including visiting their website, searching for the brand, or retweeting content).

Let’s not forget the Google and Twitter partnership which makes many of the top tweets searchable. Neil Patel aptly points out that search engines use social signals from social media to rank your website. Likes, shares, and comments affect SEO in huge ways.

Here are a few ways you can start to take full advantage of the benefits of Twitter for SEO:

Have a dedicated strategy to increase your following
Add key words and key search phrases to your Twitter bio. Use these words periodically
Show appreciation for those who forward your Tweets. Use @mentions to reference people when they engage.
Retweet to help double your traffic
Redirect users to your website by inserting backlinks to your content
Engage with your audience
Include images, videos and Gifs in your posts. They help the tweets to stand out

At Flashbulb we have been using Twitter to drive results for our clients. Get in touch to know more.